Dolphins Announce Launch Of Fin Club

Posted Jun 29, 2012

The Miami Dolphins today announced the launch of the Fin Club, the first loyalty rewards program of its kind by an NFL team. Fin Club members will be able to earn points towards exclusive rewards, access and VIP experiences for Miami Dolphins related activities.

"We are excited to offer our Season Ticket Members and all Dolphin fans a way to earn loyalty points for activities they are already doing with us,” said Miami Dolphins Senior Vice President-Chief Marketing Officer, Claudia Lezcano. “The Fin Club allows us to reward the support and engagement of our fans through unique rewards we know will get them excited and provide them with access that can't be purchased.”
During the upcoming season, points will be awarded for attendance, in-stadium transactions and check-ins at games and sponsored events. Points can be redeemed for a multitude of opportunities such as leading the team onto the field waving the Fin Flag, attending the Cheerleaders pre-game practice or taking a limousine ride to a home game.
The Fin Club was created in partnership with Crowdtwist. CrowdTwist provides the most advanced multi-channel Customer Relationship & Loyalty Platform for leading brands such as the Miami Dolphins, Pepsi, Sony Music, Zumiez and more. Their white label, SaaS technology gives marketers the ability to incentivize, recognize and reward people based on their combined engagement, social influence and spend - online and off. From purchases and likes, to check-ins, follows, shares and more, CrowdTwist is revolutionizing the way marketers drive awareness, increase acquisition, improve retention, build loyalty, facilitate advocacy and measurably impact their bottom lines.
Fin Club members can visit to activate their card and other seats in their account.
About the Miami Dolphins
The Miami Dolphins, owned by Chairman of the Board/Managing General Partner Stephen M. Ross, currently play in the AFC East of the National Football League. The organization has played in five Super Bowls, winning championships in 1972 (VII) and 1973 (VIII). The franchise also has won five conference championships and 13 division championships and is the oldest continuous major-league professional sports franchise in the state of Florida. For more information, visit the organization’s website at
About CrowdTwist
CrowdTwist is a multi-channel Customer Relationship and Loyalty platform that helps brands unlocks the hidden value of people. Extending loyalty beyond purchases, CrowdTwist recognizes and rewards engagement, influence and impact wherever it occurs and is fundamentally changing the way marketers build relationships with their audiences. With CrowdTwist, brands create more active relationships, gain a deeper understanding of audiences across channels and drive an average bottom line increase of 35 percent. CrowdTwist customers include Live Nation, Pepsi, Zumiez, The Miami Dolphins, X-Factor, JCPenney and many others.  Founded in 2009, CrowdTwist is headquartered in New York City. For more information, visit

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