Miami Dolphins Engage Next Generation Of Fans

Posted Apr 27, 2013

Dolphins aim to to enhance the overall youth experience.


In an effort to engage the next generation of fans, the Miami Dolphins have designed a host of interactive and unique activities to enhance the overall youth experience at Sun Life Stadium in 2013. The team will offer special $15 tickets for youth 15 years of age or younger to each home game with a purchase of an adult ticket.

The Shula Plaza will be an exciting area for youth of all ages as children can participate in interactive football drills led by local high school football players and coaches on the Dolphins Academy Football Field. Sections 118 and 146 will also feature Dolphins Academy skill zones, where youth will have the opportunity to imitate their favorite Miami Dolphins players and participate in various drills, including “The Long Snap Challenge” the “Quarterback Challenge” and “Field Goal Kick.” Fans can also participate in the youth interactive zones on the Grand Plaza.

The Dolphins will also highlight a youth public address announcer and photographer at each home game. In game entertainment will feature halftime shows featuring youth groups and youth national anthem singers at select games. Youth will welcome the team on the field as part of a promotion with Bennett Automotive while others will get to see themselves on the video board on the newly created “Kid Cam”.

The Miami Dolphins Youth Programs department will also continue to make an impact in the community and recognize deserving youth on game days with the “High School Player of the Week” and “Student of the Week” features. Additionally, the “Youth Team of the Week” will continue to lead the Dolphnis out of the tunnel for the starting lineup introductions.

Furthermore, in partnership with AT&T, the Dolphins have upgraded the cellular network to improve data and voice capabilities. Starting at Fin Fest, the team will offer wireless services throughout the stadium with coverage extending to the parking lots.

The improved technology and youth focus comes on the heels of fan surveys conducted by the NFL, where the Dolphins moved into the top five in terms of fan perception and third overall in response to negative fan behavior.