The Miami Dolphins today announced a strategic partnership with Vixlet. The Dolphins are the first professional sports team to offer this leading edge technology platform which allows fans to socially connect with the team and other passionate fans like never before.
"Vixlet technology helps us realize our vision of fans using mobile to connect, communicate, share, and build relationships with each other to create a sense of belonging through their common passion of Miami Dolphins football,” said Miami Dolphins President & CEO Tom Garfinkel.
“We are excited to collaborate on creating a best-in-class experience for fans in-stadium and around the globe to share their passion for the Miami Dolphins,” added Vixlet’s CEO Lisa Gopala.
“As the Miami Dolphins continue to innovate on technology, Vixlet’s passion network and platform will provide unique ways for the Dolphins to connect with fans and increase revenue,” said Vixlet Chairman Krishna Gopala.
Brands today are in need of partners committed to constant innovation to navigate the ever-changing technology and social media landscape. Vixlet helps brands shape their relationship between fans, content, and community across all hardware platforms. Brands have opportunities to significantly increase their levels of engagement with customers, seamlessly launch multiple marketing campaigns, offer creative ways to instantly engage and reward new and returning customers, monetize in numerous forms in addition to traditional advertising and cost effectively grow audiences.
The Vixlet platform will debut in July when the Dolphins launch their revamped mobile app. The app will include dedicated features for Members, including exclusive content, a personalized events calendar and e-ticketing services. Additionally, fans will be able to enjoy live game day programming, scores, updates and beacon delivered messaging and smart notifications that will provide customized content, concession promotions and more.