1) Predominantly male; half are married with children

2) One quarter are students 18-24; most are 25-34

3) Most are working professionals who enjoy outdoor activities as well as watching sports on TV.

4) According to a Netscape survey of over 6,000 people, people who are most proficient in web usage tend to follow a professional sports team (mainly football).

5) Demographics survey #2 details (Age, residence, marital status, gender, site visits, on-line purchases).

6) Demographics survey #1 details (Age, income, marital status, gender, site visits, interests, on-line purchases, education).