Web user analysis of MiamiDolphins.com visitors

3,299 surveyed

79% visit the site each game during season.
11% visit site monthly during season.
54% visit site weekly during offseason.
31% visit the site monthly during offseason.

33% have Bachelors degree; 7% Masters, 30% some college.

79% Male
44% Single
45% Married
47% no children
14% 1 child
18% 2 children
8% 3 children
4% 4 or more children

5% 13-17 yrs old
27% 18-24 yrs old
42% 24-34 yrs old
16% 35-44 yrs old
5% over 45

Annual Income
10% under $15,000
7% $15,000-24,999
10% $25,000-34,999
15% $35,000-49,999
9% $50,000-59,999
9% $60,000-74,999
8% $75,000-99,999

Profession
24% Students		.5% Retired
8% Engineer/Scientist		1% Investor/Stock Broker
25% Other Professional Position		2% Civil Servant
3% Military		3% Sales Person
4% Consultant		.5% Physician
1% Attorney		1% Sport Professional
1% Accountant		1% Homemaker

86% take at least 1 vacation over 150 miles from home last year.

26% have purchased something on the web.

54% have made purchasing decisions from the web.

91% watch football		31% fresh water fish
66% watch basketball		25% snow ski
56% watch baseball		23% salt water fish
52% play football		17% watch watersports
51% watch hockey		16% watch fresh water fish
46% play basketball		14% play hockey
44% play golf		14% watch snowski
35% play baseball		13% watch salt water fish
33% play water sports

What respondents like to do in their spare time:
74% outdoor activities
73% watch TV
62% listen to music
49% read books

[ Demographics ]