Pedro Porto serves as vice president of content and creative, overseeing the content and creative efforts across the Miami Dolphins, Hard Rock Stadium, the Miami Open and the Formula 1® Crypto.com Miami Grand Prix.
Prior to joining the organization in November 2024, Porto served as chief content officer, North America at GUT from 2023-24, where he led the content teams and strategy efforts for clients across North America, including Stella Artois, JP Morgan Chase, Google Pixel, YouTube and Verizon, among others. Under his leadership, GUT was recognized as Cannes 2023 Independent Network of The Year, including two Gold Lions and four Bronze Lions, and was named ADWEEK's 2023 Breakthrough Agency of The Year. Porto spent a decade with Twitter before that as director of Twitter Next, Latin America. In collaboration with major brands and agencies, Porto drove the strategy for campaigns and live content on the platform, connecting clients to important conversations and events such as the World Cup, the Olympics, music festivals and other entertainment series.
Porto is a graduate of Universidade Estácio de Sá and has been featured as a speaker for many global advertising and communication events, including IAB Conecta, Oglivy Talks and Unbound.
A Rio de Janeiro, Brazil native, Porto and his wife, Manoela, have two sons, Dom and Tim.
